Grit: When the website slows campaigns down instead of speeding them up
Grit is a leader in business process automation. Their marketing could design and launch campaigns — but every tactical page still went through a developer. With six campaigns per quarter, it became a bottleneck.
Starting point
Every campaign started with a developer, not the customer.
At three campaigns per quarter the process was manageable. At six it broke: brief → estimate → wait for capacity → revisions.
Marketing started bypassing the process. They launched on pages not built for campaigns, or pushed quick fixes that “worked for now” but accumulated technical debt. The website stopped being an accelerator.
Solution
We rebuilt the Webflow foundation with a reusable component library and clearer content structure.
The key change was moving to fixed monthly capacity: marketing knows what can ship each week, and delivery doesn’t depend on ad-hoc developer availability.
Outcome
- Campaign pages ship ~70% faster
- Marketing can reuse components instead of reinventing layouts
- Less technical debt, more predictable delivery